On the State of Technology…

From the anti-consumer decisions of 2016 to the continuing development of even-faster processors in our hands, and the already-five-year-old iPhone 6 is 1,300 times faster than the computers that landed humankind on the moon. Now in 2018, we have companies like Apple trying to pack so much power into slim chassis that they advertise more than the computer is capable of. Most Android phones use the same processor, and that’s pretty stinkin’ fast, and it’s 2,890 times faster than the Apollo 11 computer. This leaves the consumer at a crossroads: “What do I pick?” And, nobody has an answer. There’s plenty of viable options and everything is interconnected at this point. Choosing a phone or computing operating system really comes down to preference.

Microsoft has solidified and demonstrated its superiority and willingness to listen to the customer… which Apple has been neglecting for many, many years now.

Apple and MacOS, in general, have long been friends of the creative community; lately, however, that has changed. Microsoft and its launch of stylus-based creative mobile computing platforms pack more of a punch for a creator than a MacBook Pro, Apple’s top-tier notebook (and they usually do it for a significantly lower price). With the introduction of the Surface line of tablet-PCs and desktops, Microsoft has solidified and demonstrated its superiority and willingness to listen to the customer… which Apple has been neglecting for many, many years now.

The hardware difference between Apple and Microsoft has never even been a competition. Microsoft has always led with the majority and compatibility for anything and everything. However, for a long time, Apple had the edge on RAM management, exclusive software, and a more friendly UI for artists. Nowadays, most of what was seen as necessary for a digital artist in yesteryears has become inexplicably compatible between the two operating systems. Adobe Creative Suite can be used on both OS platforms on one account, and all apps work on both platforms literally the same. Your preference and your wallet now define what operating system you end up with. This is all true except for one area.

If you game, you game on Windows; end of story.

Gaming is that one category in which Windows has no rival except for upcoming Linux (although being a minority has impacted development on drivers for hardware, which makes it hard for many users to switch). Apple has never had a stake in the gamer market… and they never seem to have cared at all. If you game, you game on Windows; end of story. Windows provides the vessel in which you can add as much RAM as you want, upgrade your CPU, your GPU, add more USB cards, add a new network card if your internet is too slow, add more fans if your rig is overheating, etc. Apple has very seldom produced a computer that has any of those capabilities (and those computers have their own problems).

It’s odd that Apple wouldn’t want to win back their artistic community, but it seems they’re banking on their Apple fanboys to buy every new rendition of their “Award-winning” laptops (never mind the class action lawsuit that caused them to provide free care to their “superior” butterfly keyboard design) but that may prove to be fatal when so many people are even taking the dive to Chromebook for a cheaper ecosystem which includes Android and Android Messages (Google’s newest investment to take on iMessage and the entire Apple Ecosystem).

Maybe Apple will go the way of the Amiga: great for digital art and production for a time, but ultimately more flash and cult than actual functionality for the price tag.

The only thing that will mark a clear winner is who’s still around in twenty year’s time, but it’s apparent these companies are too large to fail, like many banks, they’re their sole source of income in exploiting loopholes in their host country’s laws, and money from cheap labor. Maybe Apple will go the way of the Amiga: great for digital art and production for a time, but ultimately more flash and cult than actual functionality for the price tag.

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